Ask Honest John

Introducing Ask Honest John – Straight-Talking Finance Advice

Things you never thought you’d see in your lifetime – number one: John Laycock, confessed Luddite, embracing modern technology.

Well, believe it! I’m here and I’d like to introduce you to my alter ego… Honest John.

What Is Ask Honest John?

The idea is simple. You’ve got questions about commercial finance? I’ve got honest, practical, no-nonsense answers.

Funding, loans, investments, cash flow—whatever it is, I’ll cut through the jargon and give you the straight facts. There is no fluff, no sales pitch, just solid advice from someone who’s been on both sides of the fence. With commercial banking experience, our team crafts strong funding proposals for Lenders, ensuring success. We handle your application through to drawdown, keeping you informed.

As an FCA-authorised firm and NACFB member, we follow a trusted code of practice that guarantees quality service.

Honest John Laycock

How to Get Involved

Got a finance question? Ask Honest John!

Email me at askhonestjohn@sterlingcommercialfinance.co.uk, and I’ll do my best to provide answers in a way that makes sense. Expect straight talk, a bit of humour, and insights you won’t find in a Google search.

So, let’s get started. Fire away with your questions—I’m ready!

Questions Honest John has already answered

Can’t see an answer to your question then ask it here?

You’re looking for a commercial finance broker? That's a good idea, but how do you know if they’re the real deal or just some chancer in a cheap suit? In.
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What is the best way to finance my business? That is a good question, but in reality, you might as well ask me, how long is a piece of string?.
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Why use a Broker instead of just going to the Bank? I get asked this question a lot, but I haven’t got all day, so I will try to keep.
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Ask Honest John and I’ll do my best to provide answers in a way that makes sense. Expect straight talk, a bit of humour, and insights you won’t find in.
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