Role of a Commercial Broker

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Role of a Commercial Broker

So much has changed in the last few decades since Sterling first started helping our clients to access funding, not least the growing number of Banks and Lenders that make up the commercial finance market. Gone are the days of the High Street Banks being the only option for businesses and property professionals to access the funding they need and gone are the days of compromising because your local Bank Manager didn’t quite have the product or service to fit your needs.

With such a wide choice of Lending options available to you, a Commercial Finance Broker’s role is to understand your requirements and to source, the most appropriate funding for your business or property finance need, saving you time and money.

We are not tied to any panel of lenders and offer a full commercial finance service from business loans, invoice finance, Healthcare and Management Buyouts to working with Property investors and developers looking to purchase, refinance, build or refurbish the property.

It’s our role to make sure that the process of applying for finance goes as smoothly as possible, to save you time in researching and accessing the best Lender and product and to save you money. Many lenders now use online portals and have reduced the human connection between them and their applicants and we are often the human face that can answer any questions and guide you through the process from start to finish.

The process of obtaining finance from a Bank or a lender is rarely as straightforward as it first appears. There are often hurdles to overcome along the way, whether it be explanations required around affordability of the loan, issues that arise after valuation of property or challenges in the legal process. The experience and knowledge that we’ve built up over many years will ultimately reduce the time and the stress of receiving your funds.

Many of the lenders in the commercial finance market will only receive your application from commercial finance brokers. That speaks volumes for the value that they place on us having taken the time to understand your wants and needs and used our knowledge and experience of the market to advise you on the most appropriate lender for your unique situation. Lenders also expect us to be involved in the process all the way through to completion and they rely on us to make sure that you understand the benefits and the risk of the loan that you’re entering into.

They expect us to have done our research and to not only have found the right product for you, but to make sure that the chosen lender can deliver the outcome that you need. Quite often this isn’t just driven by rate or term, it’s also driven by less obvious needs such as speed or the ongoing support that the lender can provide. It’s sometimes even driven by the external professionals they use such as Solicitors or property valuers. Knowing the differences between seemingly similar Lenders only comes from years of experience of what different Lenders can offer and how they operate.

And finally, Commercial Finance Brokers are authorised and regulated by the Financial Conduct Authority and are subject to codes of conduct that ensure that we put you at the heart of everything we do. We’re also a member of the National Association of Commercial Finance Brokers (NACFB) and as a member we constantly provide evidence of our high standards, giving you peace of mind that we act with integrity and professionalism at all times.

How can Sterling Commercial Finance Help?

At Sterling Commercial Finance, we’ve been helping businesses access funding for over 20 years. Get in touch with the team today to see how we can help your business.

If you have any questions, contact the Sterling Team on 0115 984 9800 or email